THE CAVE OF THE LIONS SWITZERLAND

The Mastercoldbrewer AG participated in the famous founder TV show “Die Höhle der Löwe Switzerland” (“The Lion’s Cave”). In each episode, six startups have the chance to convince the “Lions” (investors) to invest in their business idea in a three-minute pitch. Once a “Lion” is convinced of the product/service, he or she offers capital, know-how and contacts in exchange for shares of the company.

We are proud that the whole pride of lions wanted to invest and embark on the RE-COFFEE journey right away. Being able to close a deal on-air was an unforgettable moment for our founder Roland Laux. After the TV show, an intensive negotiation process as well as an exchange of ideas took place with all parties. After all, the deal made in the show ended up not taking place. Neverhtless, we keep our spirits high and continue following our path.

Here you can wacth the video portrait of our founder Roland Laux.

Here are the reasons as to why the lions wanted to invest initially.

ARE YOU CURIOUS AS TO HOW WE COULD CONVINCE THE LIONS? HERE YOU CAN WATCH THE WHOLE PITCH.